What is Cinema Advertising?

We currently offer advertising solutions at the Parisian Theatre in Paris, TN.  This modern facility boasts 6 screens and a 600 seat capacity.

With nightly showings as well matinees on the weekends and during summer, there will always be a captive audience ready to receive your message.

Contact Us today to hear about rates and options!

The Power of Pre-Show Ads in Movie Theaters

Pre-show ads in movie theaters offer businesses a powerful way to connect with a local audience. With so many people watching these ads before the movie even starts, businesses have a prime opportunity to get their message in front of engaged viewers.

Moviegoers are especially attentive to pre-show ads because they are already seated, relaxed, and focused. Unlike other forms of advertising, these ads aren’t easily skipped or ignored, making them a great way to capture attention.

Not only do people notice these ads, but they also remember them. Many moviegoers recall what they saw advertised before the film, often more effectively than other types of ads. This heightened recall can lead to increased interest and action, encouraging people to explore new products or visit local businesses.

Another advantage is the quality of the audience. Moviegoers tend to be within a key demographic for advertisers, with many falling into an ideal age range and income bracket. This makes theater advertising an effective way to reach motivated consumers who are more likely to engage with the brands they see on the big screen.

Benefits of Cinema Advertising

High Audience Engagement

Stat: 71% of moviegoers say they pay attention to pre-show advertisements compared to only 43% for TV ads. (NCM, 2023)

  • Why? Unlike TV or online ads that can be skipped, theater audiences are captive and engaged while waiting for the movie to start.

Premium Demographics

Stat: 66% of frequent moviegoers are between 18-49, a highly desirable target for advertisers. (MPA, 2023)

  • Why? Movie audiences are often younger, tech-savvy, and more likely to spend on brands.

Local Audience

Stat: Pre-show advertising faces 85% less competition than TV or online ads. (Screenvision Media, 2023)

  • Why? With fewer ads to compete with, your message stands out.

Greater Ad Recall

Stat: 59% of moviegoers can recall a specific ad they saw in the pre-show, compared to just 22% for digital ads. (Nielsen, 2022)

  • Why? The immersive big-screen format enhances recall and brand recognition.

Increased Purchase Intent

Stat: 52% of moviegoers are more likely to purchase a product they saw advertised in a theater compared to other media platforms. (Edison Research, 2023)

  • Why? The high attention level leads to greater persuasion and action.

Higher ROI Compared to TV & Digital

Stat: Every $1 spent on cinema advertising returns an average of $5.60 in revenue, outperforming TV and online ads. (Ebiquity, 2022)

  • Why? Moviegoers are more engaged and have higher conversion rates.

Ready to see your brand on the big screen?